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A good rule to follow is if something seems too good to be true, it probably is. Some people shop online thinking they will get a great deal. If you do see a great deal, it can be tempting to purchase it right away. You should be aware of some online scams and frauds that you could get into. One thing to notice is if the seller is making you pay by money order or a prepaid gift card. If you pay this way, there is little that you can do if you want to get your money back. You should also be aware to stay aware from any site that asks too much personal information, like your Social Security number. Finding cheap jewelry online does not mean you have found the best deal.
Remember that not all diamonds are the same. Seeing the diamond or jewelry in person is important because you will be able to see what you are paying for. You will also be assured you are getting exactly what you want. Being able to view the diamond in person is much different than the image you get from viewing a picture or video. Some online places will also have the fine print that you should read. It is there where they note that the diamond you get will be like the one in the photo, but not the exact one in the photo. This can be very misleading if you are in the market for something very specific.
Buying the diamond online will not allow you to compare the diamonds side by side. When you are able to see them side by side, you will know what you like or dislike about the purchase you are about to make. You can also explain in person the type of diamond or jewelry you are looking for. This way you can make sure you get what you want, and you will see it in person.
Know that the grading certificate may not be correct if you buy online. Just because it comes with one, it does not mean that it is accurate or correct for the diamond it comes with. There are several different diamond grading labs, so you will want to make sure it comes from a reliable and experienced one. You may also need to have the diamond verified once you receive it. This includes the cut, color, clarity, and the weight of the diamond. But if you buy a diamond in person, you will be able to verify that everything is correct and from a trusted jeweler as well. Buying in person also allows you to have us size, clean, polish, or tighten anything with the jewelry. Buying online will often mean they do not stand behind their items, so you may not be able to have those services done.